CTO Operations

Magazine on Entrepreneurship, Project Management, Marketing and Products

8 Things learned from Grant Cardone


In this Hangout Grant Cardone points out key skills required for running a succesful entrepreneurial career.

  1. Learn to sell – it is THE skill
    1. Establish big goals. Write them down 2x a day. Focus on these goals.
    2. Be motivated:
      1. Get your relationships right. They are a very important source of power
      2. Surround yourself with a power team. Youre team has to propell itself to success.
      3. By having big goals, you can pale-out the problems
  2. When marketing, you got to do it massivly. Break trough the noise
    1. Use all Channels: Social, Mail, direct mailing, personal
    2. Use them heavily and with signifcant drive. You have to break trough the noise.
    3. You can easily do 700 phonecalls a day. Or just 6 and close them all.
  3. You can not win with the lowest price
    1. Add a value to your products, so that people are willing to pay more.
    2. Grant Cardone gives the example of his appartments: He rented to dog-owners. Since that market was willing to pay more, he earned more for the same product
  4. Hardest People to reach are easiest to close
    1. People without authority are easy to get to.
    2. Get infront of the tough guys, when you are there, the deal is almost done
  5. Close when you got to close
    1. Your Client knew about that product, the price and the risks before he contacted you. Don’t get irritated by his questions.
    2. Rephrase his points and then again lead to the signing the contract.
    3. And again. Until the contract is signed
    4. Be sure to sit, have your paperwork done.
  6. Strenghten your clients certainty by removing points of uncertainty.
    1. People are trained to be uncertain. Do not get irritated by that. Prepare for points that you can be uncertain about and give appropriate response.
  7. Target the world. This is a competitive planet. Do not reduce your chances of success by limiting yourself with unnecessary restrictions
  8. Have many products, so that you can stay in business. Sell small and Big products. Like a retailstore.

Read more:

Entrepreneur.com – Google Hangout

Debunking the Price – Great article about Pricing Strategies

Grant Cardone on Twitter

Author: Guntram Bechtold

Guntram Bechtold lebt mit seiner Familie in Dornbirn. Gemeinsam mit Freunden und Geschäftspartnern entstehen Angebote wie die BusinessLabs, die AgentConf, die WorkerConf oder die Plattform für Digitale Initiativen. Der passionierte Läufer ist für seine Livestreams auf dem Fahrrad bekannt und gefürchtet. Guntram arbeitet bei der Vorarlberger Digitalagentur StarsMedia und hilft mit den Smart City Dornbirn Wettbewerb zu organisieren.

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