CTO Operations

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How to write a PR Article


Be sure to cover the 5 Ws

  • Cover the 5Ws, then its all done. Nothing more to add
    • Who was involved
    • What happend
    • When did it take place
    • Where is the place of event
    • Why is this relevant
  • Text should be readable without headline
  • Text should be cut-able form the end
  • Write in present tense
  • Write in “active” senteces, instead of passive sentences
  • The Lead should  be 3-5 Sentences maximum ( 40 -60 Words)
  • Headline should be uncreative, short and factbased to 3-5 key words

Cover the Facts: Its key to cover important Information

  • Write in basic reportive tone for
  • Investments and Budgets
  • Facts and Figures
  • Places, People, Goal


Check the Form: Stay professional

  • How long should the Presentation be?
    • Short, but long enough to cover all important aspects
  • What are the Goals?
    • Check Content and Quality Criteria
  • Add your Contact details to the story. Include your Mobile Number. Be available.


Information via Martin Dechant, IKP

Author: Guntram Bechtold

Guntram Bechtold lebt mit seiner Familie in Dornbirn. Gemeinsam mit Freunden und Geschäftspartnern entstehen Angebote wie die BusinessLabs, die AgentConf, die WorkerConf oder die Plattform für Digitale Initiativen. Der passionierte Läufer ist für seine Livestreams auf dem Fahrrad bekannt und gefürchtet. Guntram arbeitet bei der Vorarlberger Digitalagentur StarsMedia und hilft mit den Smart City Dornbirn Wettbewerb zu organisieren.

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