During the last 2 Days i was invited to participate at one of the best Events I’ve ever attended. The PM-Camp is an outstanding Barcamp on Project Management. Stefan Hagen and his mates are organizing it once a year and I can definitly recommend it.
Teamwork in Software development can smooth, if you keep the overview of your currently ongoing tasks. A workflow derived from scrum is the development process described below. This Workflow reduces confusion and brings focus to your teammembers
Creating Big containers first: Create milestones, then add Tasks using Tickets
Create all currently planned milestones
Fixed Milestones: Ideas, Backlog
Weekly milestones: for small tasks
Project milestones: for Tasks that contain more subtasks
Using Ticket Lable “for Beta”
Using Ticket Lable “for Live”
Milestone Workflow: How tickets are moving
Ideasmilestone: All Tasks that are “Todo, but not yet properly described”
Ideas: Can Create new Tickets: Anyone
Ideas: Can Manage / Change Tickets: Project Management
Backlogmilestone: – Created by
All Tasks properly specified.
Engineers should add their time estimates.
Maximum Ticket Size is 2 – 8 hrs
Backlog: Can Create new Tickets: Anyone
Backlog: Can Manage / Change Tickets: Project Management
Backlog: Tickets moved from Backlog to Deployment: Project Management. Priorities set by Management
Backlog: Update Tickets: Engineers
Completed with “for Beta” Lable”
Tickets marked with “for Beta” are tested by Developer, Client and Testers.
After Feedback, marked with “for Live” and then deployed to livesystem
Entrepreneurs and Startups often do have signficant problems with product marketing. Since Lean Startups start to market earlier, this phase might be entered earlier, yet its not necessarily easier. Start marketing now be knowing how to do it the easy way.
1. Its is about building relationships, not selling
The more qualified you Build relationships with
and introduce yourself to 12 People
2. Prospecting is introducing yourself to people wh are likely to be interested in your services.
Search for places where these people hang out. Online, in Business networks like LinkedIn or Xing, or in real world.
3. Use the lowest enteree barrier medium
Connect on LinkedIn
Send an email
create personal mail
4. Be targeted. Don’t market to everyone. Focus on ideal clients.
Select who you focus.
Focus on fewer prospects
who has the highest values
Who ist most likely to hire you
5. Prepare yourself: See how your example clients work.
Custom-tailer your message for prospects
Find out more about your potential clients
Find out if there are similarties to know more about your clients
This should not take too long, rather a view minutes
6. Be personal, be unique in your message. Avoid templates
Create a unique communication with every single prospect.
Its worth it, since you are working on establishing a longer term relation ship
7. Make an easy to say yes to next step
Offer something of Value:
– Create a free give, like article
– send a customized Fee Schedule
– Portfolio samples
– Customized Report
A big step is to arrange a concall, Presentation.
provide value to your prospects when you contact them
8. Follow up at a concall, screencast or personal meeting.
Presenting proposals in real time is best.
The second best idea is to hand delivered
Using just Email as a communication tool is worst
Being an Entrepreneur is a way to view the world. Eric Ries points out that being an Entrepreneur is about being able to conduct defined Experiments. In his Book “How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” he insits that it is mission critical to make the smallest possible, yet viable experiments in order to strategically develop a product.
Interestingly enough, there is significant overlap with Tim Ferris “Hackable Life”: Ferris also puts huge focus on setting each drug to its perfect dose. He observed that people tend to invest significant power into ineffective, yet efficiently conducted work.
Key learnings from the Lean Startup are:
Try to test your idea with the minimum possible effort.
The Minimum viable effort (MVE) is significantly earlier that the MVP (Minimum Viable Prodiuct)
Ries bringt the story of developing a Instant Messenger that, after 6 months, needed to be rewritten
Start with a modest offering, learn to pivot that idea to the better
Companies were never born out of a single idea, but of a person that shaped concepts to products
Shaping concepts to products costs a lot of effort
Expect to get it wrong, and stay flexible
Accounting is about keeping yourself accountable
It’s ultimately an answer to the question ‘How can we learn more quickly what works, and discard what doesn’t?'”
‘read and react’ the never-ending anxiety of hovering between ‘persevere’ and ‘pivot’
In short, the lean startup model focuses on getting a minimum viable product to the market, then receiving customer feedback along the way to improve the product and pivot (take a new approach) if necessary. This, of course, is in contrast to the old way of doing business where a product is launched fully functional backed by extensive market research. This method can be successful, but it costs a lot of money, pivoting is difficult, and failure can harm the bottom line (think Microsoft Vista).
Lean Startup discusses macro level strategies to improve the likelihood of viability of new products and services. Moving away from the more rigid academic approaches that are largely finance oriented, Ries takes a market oriented approach and demonstrates with numerous examples how flexibility and testing based on data are key to determining real not “believed” market needs and the extent to which those needs are commercializable. Reis also recognizes that his approach is for the early part of a product/company life cycle and that, once established, product redevelopment should follow a similar path in the face of market competition.
Here are the top five myths about The Lean Startup, and the truth behind each misconception:
Myth 1: Lean means cheap. Lean startups try to spend as little money as possible.
The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas. Lean, when used in the context of lean startup, refers to a process of building companies and products based on lean manufacturing principles, but applied to innovation. That process involves rapid hypothesis testing, learning about customers, and a disciplined approach to product development.
Myth 2: The Lean Startup methodology is only for Web 2.0, Internet and consumer software companies
Actually, the Lean Startup methodology applies to all companies that face uncertainty about what customers will want. This is true regardless of industry or even scale of company: many established companies depend on their ability to create disruptive innovation. Those general managers are entrepreneurs, too. And they can benefit from increased speed and discipline.
Myth 3: Lean Startups are bootstrapped startups
There’s nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated. Because lean startups focus on validating their riskiest assumptions first, they sometimes charge money for their product from day one – but not always.
Myth 4: Lean Startups are very small companies
This focus on size also obscures another truth: that many entrepreneurs live inside of much larger organizations. As I’ve written elsewhere, I believe the proper definition of a startup is: a human institution creating a new product or service under conditions of extreme uncertainty. In other words, any organization striving to create disruptive innovation is a startup, whether they know it or not. Established companies have as much to gain from lean startup techniques as the mythical “two guys in a garage” (and, as I’ve witnessed in my consulting practice, sometimes even more).
Myth 5: Lean Startups replace vision with data or customer feedback
Truth: Lean startups are driven by a compelling vision, and they are rigorous about testing each element of this vision against reality. They use customer development, split-testing, and in-depth analytics as vehicles for learning about how to make their vision successful. Along the way, they pivot away from the elements of the vision that are delusional and double down on the elements that show promise.
Since Testing is quite an important Topic in Software development, it is critical to have your machine Setup in an effective way, so that you can easily produce a highly specified requests. Even if you have the impression that there is an almost endless number of Tickets to be made, try to focus on one single feature or page and track down as precise as possible.
Do a good Inital Design
You need a good Design-Basis for the start.
It its critical to try to stick as much as possible to the intial design.
Since you should use Wireframes, Photoshop layouts or even Excel or Powerpoint Specifications, it is important to do them as good as possbile in the first place
People will get quite disappointed if you keep revising the same work again and again.
It is always very hard to be specific in the first place, yet it give the opportunity to get better with time.
Try to get online with the version 0.1 Beta or at least 1.0 Beta. Perfection comes with age, if you don’t get online, you won’t be seen.
On the other hand, the release features should work. For sure.
When having completed the first development round, its testing Time.
Testing Strategies and Tools
Some of the most useful tools and strategies daily used for testing are:
1. Collect everything in Excel. a table is always a killer for the perfect overview
Generally its great to have your work Documented using Excel, since a Table is easy to be managed and keep the overview
A great trick to combine the best of both worlds is:
Make your Notes in Notepad++ or any other normal Texteditor.
Use Tabs for separation, they will then convert to Columns when pasted in Excel
A good structure might be: ID Component Task Category
2. A good Screenshot Tool is Key, maybe Greenshot:
The Trick: Greenshot has several great features, for me the most favourable:
Its fast and does not use a lot of memory when running in background
When hitting “Print” it really opens up very fast
Also great: Its uber precise
The best feature of all: you can set it to save a screenshot directly to the disk and then
Paste the file-Path to your Clipboard. This Path you then can paste directly into the Bugtracker
Using PNG allows you even to stay lossless for later reusing of work
A handy Firefox-Plugin that allows you to overlay a website with a PNG Image for Development or testing.
Please be aware the we’ve had the impression that the plugin does not really support tabs. For best results: Close all Tabs and then place the overlay.
Find Pixel Perfect here
4. Write short and precise Bug Ticket
Try to name the issue in 3-5 Words, in the Ticket title.
Describe the Exact Issue in the Content of the Ticket and attach a Image if not 100% clear what exactly is meant. Screenshots really do help a lot for everyone.
Text often does not.
Keep in mind to Classify your Tickets:
Bugs: Real Errors, Visual or Functional. Harming the User experience
Change Requests: Flipping color or resizing is a change request. The Application might have worked before, but now its just better. a CR
Feature Request: You got the inspiration. Or your competitior. Anyway. you need that thing aswell. now. its a feature. a feature request.
5. Confingure your Bugtracker to Accept Emails
As long as you stick to the Quality Policy of adding correct Title, Body and Attaching Screenshots, its even okay to mass-produce tickets using emails.
But stay professional in tone and quality. Its really dangours, since it so fast.
6. A Loveletter to your future self. Or someone Else
Just reiterating point 5: Writing very well and with high content quality is like a love letter. to yourself or your next. it makes everyones work easier.
The next 2 Days, the Dmexco Fair in Cologne is the place for digital Marketers. Since the Industry itself adding a limited Amout of Innovation, great things to be found are not always obvious. One of the most interesting Tracks is the Social Media Lounge
Mittwoch, 12. September 2012
12:30 Meet @videopunk
Markus Hündgen, Journalist blinkenlichten, CEO European Web Video Academy, Gründer Deutscher Webvideopreis, Autor Universalcode
13:30 Meet @tknuewer
Thomas Knüwer, Inhaber von kpunktnull, Autor der Blogs Indiskretion Ehrensache und Gotorio, Fan von Preußen Münster
14:00 Meet @klauseck
Inhaber von Eck-Kommunikation, Buchautor, Redner, Initiator und Autor
14:30 Meet @pr_doktor
Kerstin Hoffmann, Inhaberin von Dr. Kerstin Hoffmann Unternehmenskommunikation, Beraterin, Rednerin, Buch-Autorin, Autorin des Blogs „PR-Doktor“
15:00 Kaffeeklatsch mit Yelp – digitale Mundpropaganda für lokale Geschäfte.
Wo geht die Reise von Check-In Deals & mobiler Badge-Schnitzeljagd hin?